The Company : A Short History of a Revolutionary Idea (Unabridged Audio Book)
by John Micklethwait and Adrian Wooldridge
Audio book
Finished: 1/12/2006
I'll admit it. This was a desperation selection at the library, but, unlike Moby Dick, this one actually turned out all right. In fact, The Company was quite interesting.
Micklethwait and Wooldridge, both contributors to The Economist, succinctly summarize the many twists and turns in the development of the modern company, the corporation. They move from ancient times through the development of joint stock companies in Western Europe all the way to multinational corporations like Wal-Mart. Examples from history and from real companies still around today make the book engaging and easy to relate to. Their insight into how the differences in the cultures and politics among Britain, France, Germany, Japan, and the United States affected the development of companies in each country was fascinating.
I found it particularly interesting how each stage of the company's development required a paradigm shift that left some behind and others highly prosperous. For instance, although Ford revolutionized manufacturing, GM gained enormous market share from him by implementing seemingly basic concepts such as a company hierarchy, middle managers, and performance reviews. This, of course, gave rise to the gigantic, bureaucratic companies of the 60s and 70s that couldn't imagine small upstarts like eBay and Amazon eating their lunch thirty years later.
Right now the company increasingly takes the shape of small entrepreneurial startups or entrepreneurial teams within a larger company, but what new innovation does the future of the company hold?