Mark Fletcher's second post about successful outsourcing has some good advice for anyone worried about people copying their web startup ideas:

I believe that, in general, most technology behind an Internet service can be copied. It's the execution of a business that matters, how fast you get out there, how quickly you iterate, how well you build and communicate with your users, etc. That stuff can't be copied.

In his case, outsourcing various small projects on Elance has enabled him to more efficiently execute on his business objectives. It's obviously worked, too, since the companies he founded were acquired by Yahoo and Ask.com.

Posted by JoshC at March 28, 2007 4:18 PM

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